Tips for A Video Ad Campaign, Including Broadcast and Digital Scripts

  • Remember the viewer experience.
  • Remember, the audience is extremely targeted.
  • Project briefs for these projects will include specified demographics. While your broadcast/OTT ads should keep these specifications in mind, they should still appeal to a broad audience. Your pre-roll or social media ads, on the other hand, should hone in on these specific demographics. One way to do this is by making small but meaningful changes to the actors, setting or certain words or phrases used in your broadcast/OTT script.
  • Don’t rely on sound
  • Offer value immediately

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