How to Write Compelling Greeting Cards: Director’s Cut

  1. How much you mean to me: “You make my life so much better!”
  2. Wish: “I hope you have an amazing birthday!”
  3. Compliment: “You light up the room!”
  4. Love: “I will love you forever!”
  5. Gratitude: “Thank you for all that you do!”
  6. Thinking of You: “Just wanted you to know you’re on my mind.”
  7. What We Share: “We’re two peas in a pod!”
  8. Celebration: “Let’s celebrate YOU!”
  9. Pride: “We’re so proud of the woman you’ve become!”
  10. Aging: “Here’s to aging gracefully!”
  11. Memories: “Thinking about all the good times we’ve shared…”
  12. Statement/Description: “I washed my hands before writing this card.”
  13. Drinking: “Another year older? I’ll drink to that!”
  1. Google your idea. As with all creative copy, it is best to ensure that you’re not accidentally plagiarizing another’s work.
  2. Write it the way you’d say it. Unless otherwise requested, most cards should feel conversational. Think about if you were to call a friend to wish them Merry Christmas, the chances of you saying “Many tidings to you and yours!” are slim.
  3. Don’t feel the need to over-explain the relationship. Doing so is not only a waste of copy, but it also limits the range of potential senders and recipients. Cards should be suitable for many, not specific to one.
  4. Keep it real but positive. The point of sending a card is to lift someone’s spirits.
  5. Avoid topical copy. When alluding to pop culture, make sure references are ‘classic.’ Greeting Cards copy can take months to publish. Will a reference to something like the “Kiki Challenge” still be relevant by then? Probably not.




We are the world’s largest writers’​ room. Writers compete to deliver the best creative ideas for your business.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

More Redundancies And Overwriting That Will Kill the Reading Experience for Your Audience

Author to CEO and back again

Confessions of a Not-Top Rated (or Rated-at-All) Medium Writer

Poetry Writing Prompts — Week Ten

IELTS Complicated Sentences- Easy Ways to Create & Use It in IELTS Writing

Want to Look Like a Smart Content Marketer? Stop Saying This.

How To Make Your Writing Shine

How To Bounce Back When Your Writing is Rejected (Even Though You’re Terrified of Getting Another…

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Write Label

Write Label

We are the world’s largest writers’​ room. Writers compete to deliver the best creative ideas for your business.

More from Medium

To Everything There is a Season

How do I get over the fear of sharing my writing (or what if someone’s already written a book…

“No one’s that evil” | Or how to execute Polemic Writing effectively

Author Spotlight: Dani J. Norwell