How to Write Compelling Greeting Cards: Director’s Cut

  1. How much you mean to me: “You make my life so much better!”
  2. Wish: “I hope you have an amazing birthday!”
  3. Compliment: “You light up the room!”
  4. Love: “I will love you forever!”
  5. Gratitude: “Thank you for all that you do!”
  6. Thinking of You: “Just wanted you to know you’re on my mind.”
  7. What We Share: “We’re two peas in a pod!”
  8. Celebration: “Let’s celebrate YOU!”
  9. Pride: “We’re so proud of the woman you’ve become!”
  10. Aging: “Here’s to aging gracefully!”
  11. Memories: “Thinking about all the good times we’ve shared…”
  12. Statement/Description: “I washed my hands before writing this card.”
  13. Drinking: “Another year older? I’ll drink to that!”
  1. Google your idea. As with all creative copy, it is best to ensure that you’re not accidentally plagiarizing another’s work.
  2. Write it the way you’d say it. Unless otherwise requested, most cards should feel conversational. Think about if you were to call a friend to wish them Merry Christmas, the chances of you saying “Many tidings to you and yours!” are slim.
  3. Don’t feel the need to over-explain the relationship. Doing so is not only a waste of copy, but it also limits the range of potential senders and recipients. Cards should be suitable for many, not specific to one.
  4. Keep it real but positive. The point of sending a card is to lift someone’s spirits.
  5. Avoid topical copy. When alluding to pop culture, make sure references are ‘classic.’ Greeting Cards copy can take months to publish. Will a reference to something like the “Kiki Challenge” still be relevant by then? Probably not.

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