How to Write Compelling Greeting Cards

  1. Google your idea. As with all creative copy, it is best to ensure that you’re not accidentally plagiarizing another’s work.
  2. Write it the way you’d say it. Unless otherwise requested, most cards should feel conversational. Think about if you were to call a friend to wish them Merry Christmas, the chances of you saying “Many tidings to you and yours!” are slim.
  3. Start in the Middle. The person sending the card already knows the person receiving it. Don’t feel the need to over-explain the relationship. Doing so not only is a waste of copy, but it also limits the range of potential senders and recipients. Cards should be suitable for many, not specific to one.
  4. Keep it real but positive. The point of sending a card is to lift someone’s spirits
  5. Avoid topical copy. When alluding to pop culture, make sure references are ‘classic.’ Greeting Card copy can take months to publish. Will a reference to something like the “Kiki Challenge” still be relevant by then? Probably not.
  1. Compliment: “You light up the room!”
  2. How much you mean to me: “You make my life so much better!”
  3. Wish: “I hope you have an amazing birthday!”
  4. Love: “I will love you forever!”
  5. Gratitude: “Thank you for all that you do!”
  6. Thinking of You: “Just wanted you to know you’re on my mind.”

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