Oct 6Pre-Roll Ads, Explainedby Pamela Ross You’ve got another cute cat video queued up on YouTube, and you can’t wait to watch it. But when you press Play, an advertisement for an insurance company starts playing. You wait the requisite five seconds before you skip ahead to the kitties — but wait, the…Advertising3 min readAdvertising3 min read
Sep 9Stages of Being a Consumerby Zenobia Harris As consumers, many of our daily purchases have become habits. We pick up milk in the grocery store without giving much thought to the brand. Milk is just a grocery staple that we need. On the other hand, when you’re deciding where to buy a car, that…Advertising6 min readAdvertising6 min read
Aug 24Writing Visually For Social Adsby Paul Schissler Grabbing and keeping someone’s attention with an ad as they mindlessly scroll through Instagram is no easy task. Social ads need a little extra attention when it comes to achieving that perfect blend of interesting and informative. …Writing Tips3 min readWriting Tips3 min read
Aug 18What Is Tone In Copywriting?by Carlos Luis Delgado Tone, in writing, is about how the writer presents information. What are the writer’s attitudes toward their audience and their writing? How does a writer convey an emotion or point of view without telling the audience directly? Defining the tone of your article, blog post, script…Writing3 min readWriting3 min read
Aug 1Using Sketch Basics To Write Funny Adsby Andrea Romano What does your favorite SNL sketch have to do with writing a funny ad? More than you might think! At Write Label, you probably come across many briefs per day that are asking for funny scripts, and you might find yourself racking your brain for that funny…Writing3 min readWriting3 min read
Jul 19Activating Your Writingby Pamela Ross The most effective copy tends to be declarative, straightforward and — above all — easy for consumers to understand. These qualities are especially crucial in audio ads, which make up the bulk of Write Label’s projects. Without a visual component, copy that’s meant for radio or podcasts…Writing2 min readWriting2 min read
Jul 12Correcting Run-On Sentencesby Pamela Ross One of a writer’s biggest nemeses, usage-wise, is the run-on sentence. They make your writing harder to understand, no matter the form or genre. A run-on sentence occurs when two independent clauses are connected improperly. Example: I love to read books I would read one every day…Writing3 min readWriting3 min read
Jan 11Sentence Modifier Mistakesby Zenobia Harris A good ad is engaging, well-written, and informative. Sentence modifiers play an important role in making that happen. A modifier is a word or phrase that “modifies” i.e. clarifies or alters the meaning of another word in a sentence in some way. Ex: From custom gift boxes…Writing Tips4 min readWriting Tips4 min read
Jan 5How to Write Compelling Greeting Cardsby Maria Wojciechowski and Nick Jack Pappas When reviewing copy for greeting cards, clients are looking for engaging and unique ideas that can appeal to a broad audience. While writing greeting cards can be fun and rewarding, it is not without its challenges. American Greetings, for example, was founded in…Greeting Cards3 min readGreeting Cards3 min read
Dec 30, 2021Differentiating Between Commonly Confused Words, Part 2by Pamela Ross Let’s get back to basics and go over the differences between some words that we’ve seen confused on the site (not sight!) before. You can reference Part 1 here. compliment(ary)/complement(ary) Complimentary is used when something is free or when someone is given an actual compliment. Example: With…Writing Tips2 min readWriting Tips2 min read
