by Zenobia Harris

As consumers, many of our daily purchases have become habits. We pick up milk in the grocery store without giving much thought to the brand. Milk is just a grocery staple that we need. On the other hand, when you’re deciding where to buy a car, that…

by: Paul Schissler

Narration in film has become a trope because it’s often used as shorthand to tell the viewer what is going on instead of using dialogue or action to show us. The same can be argued about video commercial scripts. …

by: Carlos Delgado

Have you ever found yourself halfway through reading a book and thought Where are they? or Who’s talking? Unless your mind was wandering, chances are this disorientation was caused by a lack of grounding descriptions in the text.

In order for an audience to understand a scene…

Writing radio ads for what seems like a never-ending flow of projects every day can lead to feeling burned out. It’s no easy task creating new hooks and interesting calls-to-action for not-terribly-exciting industries. …

Freelance copywriting covers a wide range of mediums. You might find yourself writing product descriptions, radio scripts, social media posts, e-mail content — pretty much anything that a company wants to outsource. As a freelance writer, that might sound overwhelming, but it just means there’s more variety possible in your…

Proper comma usage plagues nearly every writer. The tiny notation packs a heavy punch, and a comma misplacement or omission can change the meaning of an entire sentence.

Take the classic example:
“I’m cooking, children.” vs “I’m cooking children.”

The missing comma transforms ‘Yum!’ to ‘Um.’ Because a missing comma can cause such an egregious misunderstanding, some writers tend to overcorrect and use commas more often than they need.

Write Label has created a chart, highlighting a few common comma errors.

Write Label provides quality creative on-demand for businesses of all sizes and would love to work with you! If your business or brand needs original content or an extra set of eyes on your existing content, contact us at WriteLabel.com

Write Label has touched on the client services aspect of freelancing before. Let’s delve deeper into that topic today, since it’s a skillset separate from the writing, design or whatever it is you do on a freelance basis. No matter your abilities as a creative, managing clients effectively is essential…

Crafting an attention-grabbing radio ad for an event can be a little tricky. Key things you need to inform listeners about are:

What is the event (and the name of the event/who is hosting the event)

Where is the location of the event

When does the event take place (date…