Aug 1Using Sketch Basics To Write Funny Adsby Andrea Romano What does your favorite SNL sketch have to do with writing a funny ad? More than you might think! At Write Label, you probably come across many briefs per day that are asking for funny scripts, and you might find yourself racking your brain for that funny…Writing3 min read
Jul 19Activating Your Writingby Pamela Ross The most effective copy tends to be declarative, straightforward and — above all — easy for consumers to understand. These qualities are especially crucial in audio ads, which make up the bulk of Write Label’s projects. Without a visual component, copy that’s meant for radio or podcasts…Writing2 min read
Jul 12Correcting Run-On SentencesOne of a writer’s biggest nemeses, usage-wise, is the run-on sentence. They make your writing harder to understand, no matter the form or genre. A run-on sentence occurs when two independent clauses are connected improperly. Example: I love to read books I would read one every day if I had…Writing3 min read
Jan 11Sentence Modifier Mistakesby Zenobia Harris A good ad is engaging, well-written, and informative. Sentence modifiers play an important role in making that happen. A modifier is a word or phrase that “modifies” i.e. clarifies or alters the meaning of another word in a sentence in some way. Ex: From custom gift boxes…Writing Tips4 min read
Jan 5How to Write Compelling Greeting Cardsby Maria Wojciechowski and Nick Jack Pappas When reviewing copy for greeting cards, clients are looking for engaging and unique ideas that can appeal to a broad audience. While writing greeting cards can be fun and rewarding, it is not without its challenges. American Greetings, for example, was founded in…Greeting Cards3 min read
Dec 30, 2021Differentiating Between Commonly Confused Words, Part 2by Pamela Ross Let’s get back to basics and go over the differences between some words that we’ve seen confused on the site (not sight!) before. You can reference Part 1 here. compliment(ary)/complement(ary) Complimentary is used when something is free or when someone is given an actual compliment. Example: With…Writing Tips2 min read
Dec 28, 2021How to Write Compelling Greeting Cards: Director’s Cutby Maria Wojciechowski Writing greeting cards can be fun and rewarding, but while it may be new to you, it’s a gig that’s been around for a long time. One of Write Label’s clients, American Greetings, for example, was founded in 1906, meaning they have over a hundred years’ worth…Greeting Cards5 min read
Dec 23, 2021How to Write an Endorsement-Style Radio Advertisementby Jen Lap During your time on Write Label, you may have noticed a few projects that called for endorsement-style radio ads. What is an endorsement-style radio ad? An endorsement is a radio ad often read by a radio host or influencer, on-air. There are many ways to write this…Radio2 min read
Dec 23, 2021Tips for A Video Ad Campaign, Including Broadcast and Digital Scriptsby Jen Lap Write Label’s broadcast video ad clients are increasingly looking to offer their customers a suite of solutions, covering broadcast spots of varying lengths as well as digital ads that appear on streaming platforms and social media feeds. To support these efforts, writers may see projects requesting video…Videos5 min read
Dec 23, 2021Video Scripts — Formatting and Creative Tipsby Write Label Unless you just time traveled from 1926, you’ve seen a television commercial. In fact, you’ve probably seen so many commercials that you feel confident you know all there is to know about writing them, but video advertising may not be as intuitive as one might think. FORMATTING: …Writing Tips5 min read
