3 days agoSingle Effect Copy Theory and Digital Display AdsBy: Scott Zeigler Write Label’s newest digital offerings provide writers an opportunity to expand their creative portfolio, stretch their talents, and add variety to their writing practice. From shorter projects, like display ad copy, to longer email marketing copy, each digital ad style has unique requirements and challenges. Today, we’ll…4 min read4 min read
3 days agoTransform Your Display Ads with Power WordsBy: Edward Sung Browse the web for any length of time, and you’ll see countless banner ads emblazoned across the top of web pages, clamoring for your click. What makes some ads click magnets and others mere background noise? Striking imagery alone can grab the audience’s attention — and many…4 min read4 min read
Nov 17Creating Natural Dialogue For Serious Audio AdsBy: Allison Kilkenny Dialogue is the most efficient way to develop relationships between characters in audio ads, and it also allows you to methodically convey information in a way that feels more organic than a straight read from an announcer. Understanding the rhythm of how dialogue occurs in our world…Audio4 min readAudio4 min read
Oct 27The Art and Science of Persuasion in Writing and Advertising_ Unveiling the Psychological Dynamicsby Allison Kilkenny To understand the sheer reach and impact that the world of advertising has on humans, one need only look around. Advertisements are everywhere — on the subway, in our cars, movies, and more. The power of an advertisement lies in its ability to hold one’s attention and…5 min read5 min read
Oct 6, 2022Pre-Roll Ads, Explainedby Pamela Ross You’ve got another cute cat video queued up on YouTube, and you can’t wait to watch it. But when you press Play, an advertisement for an insurance company starts playing. You wait the requisite five seconds before you skip ahead to the kitties — but wait, the…Advertising3 min readAdvertising3 min read
Sep 9, 2022Stages of Being a Consumerby Zenobia Harris As consumers, many of our daily purchases have become habits. We pick up milk in the grocery store without giving much thought to the brand. Milk is just a grocery staple that we need. On the other hand, when you’re deciding where to buy a car, that…Advertising6 min readAdvertising6 min read
Aug 24, 2022Writing Visually For Social Adsby Paul Schissler Grabbing and keeping someone’s attention with an ad as they mindlessly scroll through Instagram is no easy task. Social ads need a little extra attention when it comes to achieving that perfect blend of interesting and informative. …Writing Tips3 min readWriting Tips3 min read
Aug 18, 2022What Is Tone In Copywriting?by Carlos Luis Delgado Tone, in writing, is about how the writer presents information. What are the writer’s attitudes toward their audience and their writing? How does a writer convey an emotion or point of view without telling the audience directly? Defining the tone of your article, blog post, script…Writing3 min readWriting3 min read
Aug 1, 2022Using Sketch Basics To Write Funny Adsby Andrea Romano What does your favorite SNL sketch have to do with writing a funny ad? More than you might think! At Write Label, you probably come across many briefs per day that are asking for funny scripts, and you might find yourself racking your brain for that funny…Writing3 min readWriting3 min read
Jul 19, 2022Activating Your Writingby Pamela Ross The most effective copy tends to be declarative, straightforward and — above all — easy for consumers to understand. These qualities are especially crucial in audio ads, which make up the bulk of Write Label’s projects. Without a visual component, copy that’s meant for radio or podcasts…Writing2 min readWriting2 min read
