5 Underappreciated Benefits of Becoming a Copywriter

We’ve already touched on some of the challenges that copywriting comes with. But what about some of the benefits that aren’t often discussed? Sure, it’s not all glamor and impressing clients with last-second pitches in the room. But as a profession, copywriting yields some fantastic advantages that tenacious creatives get to enjoy. Below are just five of them.

1. Cultivates Creativity

As a copywriter, you get to flex your creative muscles every workday. As you formulate different types of copy for various projects — and do your best to honor clients’ specifications — your imagination is engaged and you tap into your creative resources. Whether you consider yourself a fundamentally creative person or just a wordsmith, copywriting is an opportunity to harness your lived experiences and exposure to arts and culture to create something special.

2. Always Learning

Some jobs are rote, or require the same set of tasks done repeatedly. Copywriting is a refreshing departure from boring gigs that feel like an automaton could do them. Sometimes, you’ll write about an industry or market you don’t know much about. As an editor for Write Label, I’ve learned lots about agriculture and financial services, two fields I had limited exposure to previously — and it ends up, they’re pretty fascinating. Writing different kinds of copy — whether for radio, social, SMS notifications, grocery circulars, etc. — provides valuable insight into commerce.

3. Variety Is Standard

Besides the chance to keep learning, copywriting also enables you to work on a wide variety of projects. While developing your skills across media, your portfolio expands as you come to count radio scripts, blogs, social copy, white papers and more as areas of expertise. This aspect also prevents your workday from becoming a snooze-fest.

4. Flexibility

If you’re someone who values flexibility in your work life, copywriting could be a great professional fit. While some opt to work for ad agencies or brands, freelancing is a viable way to make a living as a copywriter. Freelance copywriting can be done at home, in shared office spaces, or at your favorite café. Perhaps best of all, copywriting on a freelance basis allows you to manage your own schedule and avoid clients or assignments you’re not interested in taking on.

5. Zero Work Requirements

While a formal education or degree in Communications might help, the only requirement for breaking into copywriting is proving your skills. Copywriting roles are accessible to professionals who demonstrate proficiency in the trade through portfolios, writing tests and/or interviews. There are no official certifications necessary, as with law, accounting, or medicine. There is a path to becoming a copywriter if you’re determined enough — degrees be damned.

Want to improve your skills as a copywriter while getting paid? Reach out to Write Label at WriteLabel.com to learn more about creating custom, short-form content on-demand!